New 2023 Ford F-150 Rattler Offers Customers Distinctive Styling, Rugged Off-Road Capability

Rattle and Hum

Ford introduces the F-150 Rattler, a distinctive, rugged, entry-level addition to its 2023 F-150 lineup for adventure-seeking customers looking for a stylish truck with standard four-wheel drive for exceptional off-road capability.

2023 F-150 Rattler at rest

“Our new F-150 Rattler offers aspiring adventurers an off-road option with expressive looks and capability in one package,” said Todd Eckert, Ford truck group marketing manager. “This truck builds off the F-150 off-road legacy while allowing us to introduce new customers to the right blend of styling and value in the F-150 lineup.”

The F-150 Rattler package is built off the XL series, with FX4 content featuring skid plates to help ensure Built Ford Tough protection for a confident off-road experience, electronic rear-locking differential for enhanced traction, hill descent control for precision throttle and braking on steep descents, and specially tuned off-road shock absorbers for increased stability over tough terrain. In addition, F-150 Rattler features rugged all-terrain tires for versatility and capability.

Distinctive looks reflect the capabilities of the F-150 Rattler package, with a dual exhaust system that combines aggressive styling with a bold sound, plus painted 18-inch aluminum wheels that add to the truck’s solid, sporty stance. F-150 Rattler badging on the fender vents and rattlesnake-inspired graphics amplify its unmistakable appearance.

Onyx seats featuring burnished bronze accents and impeccable stitching match the trim on the instrument panel to create a unique interior in keeping with the desert-inspired theme of the new F-150 Rattler. Exterior colors include Oxford White, Avalanche, Iconic Silver, Carbonized Gray, Antimatter Blue, Stone Gray, Agate Black and Rapid Red TriCoat*.

The 2023 F-150 Rattler goes on sale this fall.

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Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 201,000 employees and 62 plants worldwide, the company’s core business includes designing, manufacturing, marketing, financing and servicing a full line of Ford cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury vehicles. At the same time, Ford is aggressively pursuing emerging opportunities through Ford Smart Mobility, the company’s plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics.

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